Ambassador Azhar undertook a Working Visit to Lahore from 14 to 15 February 2023 to the launching of Malaysian group of companies, Bliss Beauty City as a Chief Guest at Emporium Mall, Lahore. In his speech, Ambassador Azhar stated that Malaysia and Pakistan have close mutual relations and both sides could further promote the existing trade and investment relations. He congratulated the company's management for introducing new beauty product-line while handing over the Certificate of Recognition to the representatives of 15 Malaysian companies under the Bliss Beauty City consortium.
Addressing Mall's audience, Mr. Irfan Faraz, CEO of Bliss Beauty City stated that the Beauty City is a new addition in the beauty product industry of Pakistan. He added that the company's production line will be established in Pakistan soon. He explained that the purpose of launching of Bliss Beauty City was to offer quality and affordable products as well as to create the employment opportunities to the people of Pakistan. Negaraku national anthem and Jalur Gemilang song were played at the concourse of the Mall to the delight of the audience. They were enthralled by the Silat demonstration at the onset.
