On 21 November 2024, the Embassy of Malaysia in Belgrade organized an engagement session with key travel agencies in the Republic of Serbia. The event was attended primarily by company directors and representatives from agencies that actively promote Malaysia as a preferred tourism destination among the Serbian public.
In conjunction with this engagement, the Embassy conducted a briefing on ASEAN and Malaysia’s ASEAN Chairmanship for 2025. The objective of the briefing was to provide the audience with a better understanding of ASEAN and highlight Malaysia’s significant role as the ASEAN Chair in 2025, encouraging further exploration of Malaysia as a tourism destination.