Ambassador Dato’ Sudha Devi officiated at the opening of the Marketing Mission Incorporating Malaysia Services Exhibition (MSE) held in Sao Paulo from 4-5 November 2013. The Opening Ceremony was attended by Dato’ Dzulkifli Mahmud, Deputy CEO, MATRADE and Mr. Miguel Lujan Paletta, President of CAMARA Mercusor Chamber of Commerce. Aimed at enhancing Malaysia’s exports to the region as well as targeting trade opportunities through collaborations, smart partnerships and joint ventures with the business community, the event promoted Malaysian products and services of 22 Malaysian companies. The mission was organized by the office of MATRADE in Sao Paulo which is headed by Mr. Yusram Yusup.
