Visit Malaysia 2020 is the latest in the series of the Visit Malaysia campaign. In 2017, this landmark initiative was supported and endorsed by the Honourable Prime Minister of Malaysia. It was launched in line with the Malaysia Tourism Transformation Plan goals of welcoming a total 30 million tourists to Malaysia and registering RM100 billion in tourist receipts by the year 2020.
The goal of Visit Malaysia 2020 is to unite all industry players to achieving this common goal, whilst simultaneously attracting tourists from all over the globe to experience first-hand the warm hospitality and numerous tourist attractions Malaysia is well-known for.
The Visit Malaysia 2020 campaign is based on the Vision 2020 objectives which focus on the sustainability of tourism, arts and culture with the aim of reducing the negative effects of tourism development and providing direct benefits to the community through the tourism industry.
