Malaysia External Trade Development Corporation (MATRADE) had organized a Specialised Marketing Mission (SMM) on HALAL in conjunction with HOFEX 2015 from May 5-9, 2015. The 16th edition of HOFEX 2015 continues to blend the best of Food and Beverages, Equipment, Supplies, Services and Hospitality Technologies. HOFEX 2015 was held at Hong Kong Convention & Exhibition Center in Hong Kong. HOFEX 2015 is the largest show ever in its history with 65,000m2 exhibiting space, providing a platform for 2,400 international exhibitors to connect with 40,000 regional buyers.
Exhibitors at HOFEX were from countries all over the world including Malaysia, China, Taiwan, Japan, New Zealand, Indonesia, Italy, Spain, Hong Kong, UK, Scotland, France, Thailand, Australia, Korea, USA, Singapore, Netherlands, Italy, Spain, France, Turkey and Singapore.
The Malaysia Pavilion was located in Hall 3G, which was designated as one of the National/Regional Pavilion areas. Other national pavilions included Australia, China, Japan, USA, Italy, Spain, France, Taiwan, Korea, Turkey, Singapore, Belgium, Macao, Indonesia, Scotland, Portugal, Thailand, UK, Canada, Austria, Hungary, Mexico, Sri Lanka and Cyprus.
This year was MATRADE’s 7th participation in the event to promote Malaysian-made products that include premixed coffee & tea, energy bars, cooking paste, sauces and powder, frozen curry puffs and curry paste, frozen fruits, salted duck eggs, chocolates and biscuits & cookies.