AMBIENTA – International Furniture, Interior Decoration and Supporting Industry Fair,
is a very powerful meeting point of all relevant subjects in the field of wood processing
and furniture industry – producers, experts, designers, scientists, businessmen, and
consumers and specialized media, and a very significant marketing incentive for
development of home wood and furniture industry.
According to the exhibitors’ survey carried out during the last few years, the Croatian
wood processing and furniture industry considers AMBIENTA to be the major event of the
branch.Furniture and other home furnishing products and services are goods of permanent
value and as such of large interest to all layers of population – end users. Therefore
AMBIENTA has, beside its business side, a strong promotional influence. It is a meeting
point of the supply and demand, traders, experts, business people, end users and the
media. AMBIENTA is a fair featuring many professional and accompanying events, hosting
a large number of visitors and therefore playing an important role for development of
culture of living in general. Apart from furniture manufacturers the fair will also
gather exhibitors of interior decoration products, manufacturers of supporting
industries, especially producers and traders of production materials and wood industry
machines, who regard wood and furniture exhibitors as key business partners and potential
buyers. The fair is a significant marketing tool of the wood processing and furniture
industry, especially for the development of this economic sector. Every specialized and
well-organized fair is of extreme importance for national manufacturers and traders in
various fields. For the last few years AMBIENTA has undoubtedly been playing a major
role for the development of the Croatian wood processing and furniture industry. The
organization of the award game for visitors and opinion polls on the sponsors, daily draw
ing of valuable prizes and announcements in daily press, on radio and TV stations, not
only increase the number of visits, but are a guarantee of a good atmosphere and
satisfaction of exhibitors with their media promotion.Daily drawing of valuable prizes
accompanied by a show programme – music and dancing and the appearance of our famous
Raguza harmony-singing group, along with the presence of famous public figures,
announcement and interviews with the winners and sponsors, creates a positive impression
of the fair and the wood processing and furniture industry in the eyes of the visitors.
