On Wednesday, 6 November 2024, Ambassador Dato' Azhar attended an International Conference on the Tourism Potential of Pakistan. The Sanober Institute, in collaboration with the Islamabad Serena Hotel hosted the conference. The joint initiative was aimed to explore and promote Pakistan’s tourism opportunities across four primary sectors: mountain, coastal, religious, and heritage tourism. The objective of the conference was to unlock Pakistan’s tourism potential and devise strategies for sustainable growth in this sector. The Conference also had tourism experts and practitioners from other countries, namely France, Italy, Malaysia, Sri Lanka, and the United Kingdom.
