Ambassador Dato’ Azri Mat Yacob,together with MATRADE Warsaw, held a strategic engagement with Shein Poland. The meeting was headed by Mr. Michał Kania, Director of Public Affairs & CEE.
The meeting explored opportunities to deepen collaboration in trade, investment, and supply chain development—highlighting Malaysia’s strengths as a competitive and sustainable sourcing partner for the European market.
With Poland as a key gateway to Central & Eastern Europe, this engagement reflects on streamlined pathway for Malaysian MSMEs and unique brands to launch and scale on the SHEIN Global Marketplace, specifically targeting the vibrant Polish and CEE markets.
