On 15 April 2026, Consul General Mr. Ahmad Phadil Ismail participated in the launching ceremony of Shopping in China · 2026 Guangxi “33 Consumption Festival”, at the Tingzi Wharf in Nanning.

The event, hosted by Guangxi People’s Government and co-organized by Guangxi Department of Commerce, Guangxi Department of Culture and Tourism, Guangxi Administration of Sports, and Nanning Municipal Government, featured 26 themed activities spanning business, tourism, cultural performance and concerts, sports, cuisine, and other creative offerings for visitors of all ages. One of the highlights was the expansive hybrid shopping opportunities of premium products from the local and ASEAN countries.



Photo with Guangxi Vice Governor H.E. Lu Xinning in front of Malaysian booth
H.E. Lu Xining, Vice Governor of Guangxi People’s Government highlighted in her remarks that Guangxi will distribute over 3 million consumption coupons for the next two months.
The consumption promotion scheme, which will last until 30 June 2026, aims at attracting consumers to spend in the local market, so as to maintain consumption momentum, expand domestic demand and boost cross-border trade between China and ASEAN through digital technology and platforms.

Also in attendance were Mr. Zou Zhanye, Director General of Guangxi Department of Commerce, Mr. Chen Yu, Executive Deputy President of China UnionPay, senior officials from other government agencies and media outlets, as well as diplomats from other ASEAN missions in Nanning.