In commemoration of World Tourism Day, a moment to look back on Malaysia's comeback at the MATKA Travel Fair in Helsinki 18-21 January 2024. The main focus was on promoting green tourism initiatives. Led by Tourism Malaysia, the delegation presented eco-friendly packages and different cultural experiences.
New offerings included Langkawi Geopark Green Package and Malaysia Arche tourism packages. The Sarawak Tourism Board featured traditional dances and local instruments, along with a cooking demonstration.
Malaysia received over 8,100 visitors from Finland in 2023 marking a significant rise from the recorded 4,091 in 2022. Our country is optimistic about attracting Nordic travelers and has adjusted its 2024 international tourist forecast upward by 18 percent – targeting 19.1 million visitors. The Visit Malaysia Year in 2026 aims to attract 35.6 million international tourists.