Following th eInternational French Travel Market (IFTM) Top Resa, Tourism Malaysia organized the Visit Malaysia Year 2014 Grand Seminar held at the Shangri-La Hotel in Paris on October 1, 2013.
The seminar graced by His Excellency Tan Sri Ismail Omar, the Ambassador of Malaysia designate to France was aimed for French travel agents to learn in greater depth about Malaysia’s tourism offerings.
The one-day seminar, conducted via quizzes, briefings and e-learning modules, had also presentations by the Kuala Lumpur City Hall and Malaysia Airlines. The participants had also the opportunity to learn more about the mechanics of the Visit Malaysia Year 2014 Sales Challenge.
France is an important source market for inbound tourists to Malaysia showing impressive growth in the past decade. In 2003, Malaysia received only 23,845 arrivals from France. Last year, a total of 136,172 French tourists visited Malaysia. At the half year mark of 2013, Malaysia received a total of 75,145 arrivals from France.
Background: Last year’s IFTM Top Resa saw nearly 1,200 exhibitors, 28,000 industry professionals and nearly 1,000 journalists and media attendance.
SOURCE: TOURISM MALAYSIA CORPORATE WEBSITE