The showcase Malaysia 2013, annual trade fair organised by MATRADE and Embassy of Malaysia in Yangon was officially launched at the Tatmadaw Hall on Thursday, 5th September. H.E U Myint Swe, the Chief Minister of the Yangon Region was the Guest of Honour at the event. Other VIP guests who participated in the launching include H.E U Win Aung, President of the Union of Myanmar Federation of the Chambers of Commerce and Industry (UMFCCI); Datuk Dr. Wong Lai Sum, CEO of Matrade and H.E Dr. Ahmad Faisal Muhamad, Ambassador of Malaysia to Myanmar. More than 60 Malaysian companies take part in this year’s event, which will be held at Tatmadaw Hall in Yangon on 5th–8th September. Showcase Malaysia 2012 was well received with over 4000 visitors to the event and total sales of USD68.71million.