The Embassy of Malaysia in Riyadh, Saudi Arabia has continued to raise its profile in the Kingdom via various public diplomacy initiatives. These initiatives include participation in media programs such as when H.E. Ambassador Syed Omar Al Saggaf and Mr. Mohamad Shahir Sabarudin appeared on an Arabic talk show on the Saudi Al Insaniyah Channel on 3 September 2011. The one-hour Arabic show was aired during the recent Eid and sought to promote Malaysia as an excellent tourist destination for Arab and Middle Eastern market. The show were recorded in two different venues at the Embassy of Malaysia and Hilton Hotel, Riyadh Saudi Arabia.