The Federal Agricultural Marketing Authority (FAMA) once again participated in the Fruit Logistica exposition in Berlin – an annual event which brings together the importers, exporters, wholesalers, retailers and logistic and other related services companies in the fruit industries under one roof. FAMA, an agency under the Ministry of Agriculture and Agro-based Industry led the Malaysian companies to showcased and increased awareness of Malaysian fruits to others. The event provides the platform for Malaysian fruits’ producers and exporters to network and explore opportunities not only in Germany but to Europe as well. H.E Ambassador Dato Ibrahim Abdullah, visited the Malaysian booth and held informal discussions with FAMA and the Malaysian private sectors on available opportunities which Malaysian should explore in the future in the fruit industries, especially on the aspects of branding, packaging and others.
