The Internationale Tourismus Börse (ITB) 2015, the world’s leading travel trade fair, took place in Berlin from 3-7 March 2015. Mongolia was featured as a partner country in this year’s fair. Malaysia continued the tradition of having a strong representation in ITB, with representatives from over 50 agencies / travel industry players present at the Malaysian pavilion, located at Hall 26 of Messe Berlin. A number of activities were also arranged on the occasion of the fair, among others, the launch of visit Malaysia promotional taxis; launch of GoASEAN, ASEAN’s first travel TV channel; Malaysian cooking demonstration; and get-together with local media.
