The number of Italian tourist arrivals to Malaysia continues to grow positively, with 31,261 arrivals for the January to July 2024 period. This puts the 2024 goal, of surpassing the pre-pandemic level of 54,710 tourist arrivals in 2019, on track.
Significant efforts to reach this goal continue, particularly from Ms Zalina Ahmad, Director of Tourism Malaysia Paris and her team, who cover the Italian market. This includes Malaysia participating from 9-11 October in the TTG Travel Experience in Rimini, Italy’s key B2B exposition for the promotion of global tourism.
Dato’ Zahid was present on the first day today to support the TM Paris team, officiate the Malaysian booth, and contribute to overall promotional efforts.
