ExpoAlimentaria is the largest international foodstuff trade show in South America region that highlights food and beverages, machinery, equipment, inputs, containers and packaging, services, restaurants and gastronomy. This will be MATRADE’s fourth participation in ExpoAlimentaria. The event was held from 25 to 30 August 2014 at Centro de Exposiciones Jockey. In total, Expoalimentaria 2014 had 654 exhibitors, where 500 were local companies and 154 from abroad.
Overall, MATRADE has managed to secure 131 business matching with more than 50 local importers from Peru, Chile and other countries. A total of RM4,458,991 sales was generated from the business matching and meetings during the event.
Prelude to the exhibition, MATRADE has organized a marketing briefing session to all its participants and TYT Datuk Duta Besar was given the honour to officiate the session. The briefing session was followed by a networking cocktail with Peruvian chambers of commerce and potential importers for the 7 Malaysian companies that participated in the SMM, namely, Blossom View Sdn Bhd, Central Vista (M) Sdn Bhd, DXN Marketing Sdn Bhd, Happy Alliance (M) Sdn Bhd, Infinity Logistics (Johor) Sdn Bhd, Matrix Sdn Bhd and TCS Quality & Productivity Sdn Bhd. A Market Survey to two of the biggest supermarkets in Peru: Wong and Vivanda, was also organized for participants to gauge the potential of the market.
The Embassy of Malaysia in Lima, Peru has collaborated closely with MATRADE in promoting Malaysian products and services to potential distributors, importers and representatives in Peru during the exhibition and help to promote MIHAS 2015.